In an increasingly expanding digital landscape, the challenge is no longer about adding more features, but about creating Seamless Continuity.
This project explores a fundamental shift in the Galaxy ecosystem: transitioning from a collection of isolated devices into a Single Adaptive System.
By leveraging AI to orchestrate context-aware task flows - spanning the high-friction urban commute to the intimate home celebration - we designed an intelligence layer that anticipates user needs, reduces cognitive load, and restores focus.
The Now ecosystem represents a fundamental shift in Galaxy’s interaction model—transitioning from a pull-based interface to an Anticipatory Intelligence Layer. By establishing a persistent thread across the device continuum, we moved the burden of coordination from the user to the system.
Now Bar | Active Persistence A context-sensitive interaction surface designed for real-time task continuity. It serves as a living anchor for "In-the-Moment" activities, ensuring that live transit tracking, active media, or communication remains glanceable and actionable, regardless of which device is in hand.
Now Brief | Proactive Synthesis An ambient intelligence platform that aggregates disparate data points into actionable insights. It acts as the "Daily Orchestrator," surfacing relevant information- from schedule conflicts to environmental triggers, at the precise moment of utility.
In emerging markets like India, technology often exists in tension with the environment, struggling against the chaos of hyper-dense urban commutes and the complex coordination of communal social traditions. We recognized that for Galaxy AI to be truly resonant, it could not remain a generic global utility.
Instead, we leveraged the Contextual Persistence of the galaxy ecosystem to bridge this gap, translating regional cultural stressors into automated system responses.
80% of the working professional say, commute affects their daily productivity
-Linkedin Workforce Report 2024
61% increase in adoption of smart personal devices in 2025, compared to 23% in 2023
-Techarc, India Connected Consumers , 2025
Emerging aggregator apps leverage users behavior of comparing prices, wait times. - startupectia.in
81% Indian professionals check work emails/ messages during commute
Buffer.com
With QR codes and e-tickets usually scanned in mobile devices - delayed check-in processes as phones are tucked away in pockets for hands-free Convenience
The New Indian Express
Commute intelligence is key to a seamless, stress-free, and time-efficient mobility experience in India.
Commute Intelligence that leverages Now Brief and Now Bar for a seamless, stress-free and time-efficient India mobility experience.
"We are swapping clubs for couches.
For me and my friends, it’s comfort and camaraderie for us. We are looking forward to chilling out together and having a great time."
-Times of India, 2025
201% Surge
According to data from Blinkit and Swiggy Instamart, the evening saw a surge in demand for snacks, beverages, and other party essentials, reflecting a nationwide trend of home celebrations
-Economic Times
3P dependency for party co-ordination and planning - 50% of monthly budget have been spent on packaged food & food delivery services.
73% of millennlals are willing to spend more on experiences than on physical things.
Over 60% of young Indians now believe digital validation is more important than the conventional social acceptance mechanisms.
Delloitte,2024
Beautiful, intelligent invitations that automatically manage guest lists, entry access, timing, preferences, and event logistics—reducing planning effort before the celebration even begins.
Guest preferences seamlessly sync across lighting, music, temperature, and displays to create a welcoming atmosphere that feels personal—without manual setup.
AI-generated visuals and lighting dynamically sync with music and mood across TVs, lights, and speakers—transforming living spaces into immersive party zones.
Designing multi-device experiences as systems, not features
Using AI to reduce cognitive load rather than demand attention
Building frameworks that remain relevant as devices, inputs, and behaviors evolve
