Selected Projects
Selected Projects
Solving for millions, one quiet detail at a time.
I specialize in navigating complex technical constraints to deliver human-centric results.
My recent work involves proprietary strategies and future-state ecosystems that require a password to view.
HASS - Home Appliance Smart Service
UI/UX · B2B · 2023 – Ongoing
Samsung’s global appliance service infrastructure was a web of 50+ disparate tools.
Our challenge was to look past the noise and design a singular, elegant system that feels intuitive to 5,000+ engineers globally.
This case study explores how we balanced rigorous technical constraints with a human-centric approach to redefine service efficiency at a global scale with the measurable results
Galaxy Watch 8 Watch Faces
Visual Design · Wearables · 2024
The Galaxy Watch8 Series explores the tension between classic horology and modern digital expression.
Our work focused on bridging the watch’s new cushion form-factor with its digital core- designing watch faces where analog cues and geometric precision align perfectly with the hardware.
By refining material expressions and execution, I helped create a wrist experience that feels as much like a precision timepiece as it does a powerful wearable device
AI Multi Device Experinece for emmerging regions
Advanced UX · Ecosystem · 2024
The introduction of Now Bar and Now Brief provided a new canvas for contextual intelligence.
We saw this as a pivotal opportunity to redefine the multi-device experience for the South West Asian market.
By leveraging these new system-level touchpoints, we architected two primary experience frameworks: a Proactive Mobility System for the urban commute and an Ambient Environmental Mode for the home.
This project transformed a new technical capability into a meaningful, localized lifestyle toolset that was eventually adopted into the global release roadmap.
The Extended Cut : Other Key Contributions…
Samsung Email - is a global communication standard, serving everyone from casual consumers to high-security government sectors.
Our goal was to design an experience that feels light and familiar, while navigating the rigorous demands of enterprise compliance and data integrity.
By abstracting complex security protocols into a clean, intuitive interface, we ensured that the world’s most sensitive conversations remain as effortless as they are secure
Samsung Health Tracking Experinece Enhancement: This initiative sought to understand the evolving relationship between people and their wellbeing.
Through facilitated research with 650+ global participants, the project uncovered the silent needs that drive health behaviors.
These insights transformed features like Mindfulness and Medication Tracking into proactive companions, resulting in a more graceful health journey that respects the user's mental and physical context across the entire device ecosystem.
Smart home ecosystems are inherently complex, yet the tools to manage them often lack spatial context.
This project reimagined the SmartThings experience by introducing an spatial framework powered by AI & AR for home visualization and appliance orchestration.
By allowing users to plan and control their environments within a three-dimensional context, the design moved from abstract lists to actionable spatial awareness.
Key elements of this work were transitioned into commercial production, proving the viability of spatial domestic planning at scale.
Beyond the boundaries…
A few more things that I love creating
Beyond the screens…
I'M AN INNOVATIVE DESIGNER AND DIGITAL ARTIST IN USA.
MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN SHINES THROUGH IN MY WORK.
This is a glimpse into how I think, design, and live.
If you’d like to talk, collaborate, or exchange ideas - let’s connect
Currently at Samsung, delivering experiences across consumer apps, wearables, and B2B products.
Specialised in dynamic visual interaction and motion design, supported by strong research and systems thinking.
Making everyday products feel alive and delightful.
Mobile’s still cooking 👀
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